AI Insights · Timothy · April 2025
Top Free-to-Play Games on iOS in Italy, Q1 2025
Explore the performance of the top free-to-play games on iOS in Italy during Q1 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the performance of free-to-play games on the iOS platform in Italy showcased interesting trends. According to data from Sensor Tower, these top games revealed diverse patterns in downloads, revenue, and active user engagement.
Block Blast！ saw its weekly downloads peak at around 109.8K in mid-January, before experiencing a gradual decline to 41.5K by the end of March. The game maintained a robust active user base, starting at 576K and reaching over 1M by mid-February, followed by a slight decrease to 1.06M by the quarter's close.
Township generated consistent weekly revenue, peaking at $65.4K in early March. Downloads decreased steadily from 39.9K at the start of the quarter to 14.9K by the end. Despite this, active users showed resilience, growing from 208K to 226K before ending at 214K.
Pokémon TCG Pocket experienced a notable fluctuation in revenue, with a high of $783K in early February and a low of $115K in mid-March. Downloads and active users followed a declining trend, with downloads dropping from 30.8K to 12.6K and active users decreasing from 416K to 341K.
Gardenscapes maintained stable revenue, ranging between $97K and $113K throughout the quarter. Weekly downloads decreased from 13.5K to 9.3K, while active users grew from 141K to 155K, indicating strong player retention.
Perfect Tidy showed modest revenue, peaking at $250 in late December. Downloads saw a decrease from 20.7K to 6.7K, with active users declining from 76K to 42K by the quarter's end.
These insights from Sensor Tower highlight the dynamic nature of the mobile gaming market in Italy, with varying trends across downloads, revenue, and user engagement. For more detailed analysis, visit Sensor Tower's platform.
